Why and how we engage
BIONADE - organic pioneer right from the start
As a manufacturer of organic soft drinks, we rely on the availability of high-quality raw materials from organic cultivation. These can only come from healthy ecosystems, which justifies our commitment to the protection of biodiversity. Sustainability and responsibility for the environment are firmly anchored in our corporate DNA - from our product concept, which is inspired by nature, to our purity requirement (100% organic) and our organic production process. This understanding of sustainability still shapes our actions today.
As part of the “Biodiversity in Good Company” initiative, we want to further intensify our commitment to the protection of biodiversity and act as part of a strong network. By sharing best practices and innovative solutions, we aim to make a tangible contribution to preserving biodiversity and continuously improve our own impact on the environment. At the same time, we want to position ourselves as a pioneer in the economy for sustainable, biodiversity-friendly development.
We attach great importance to fairness, honesty and transparency along our supply chain. We are guided by the Hassia Group's Code of Conduct and have developed specific social and ecological criteria for Bionade that our suppliers must meet. These are regularly audited, and biodiversity certificates have been issued for important raw materials and suppliers. In addition, our “Elderberry” can be traced from the field to the bottle using a QR code.
Since 2005, we have been promoting organic cultivation projects worldwide, which we develop with our suppliers and partners. These long-term initiatives contribute to the preservation of local biodiversity. In our home region, we launched the “Organic Farming Rhön” initiative in 2005 to promote organic farming. This contributes to the protection of biodiversity by avoiding the use of synthetic chemical fertilizers and pesticides. This keeps the soil healthy and improves the water quality in the region - in addition, long transportation routes are eliminated due to regional sourcing.
We are also committed to nature conservation on our doorstep. Since 2016, we have sponsored a section of the local river “Streu” and are working with nature conservation partners and involving school classes to remove invasive Himalayan balsam, which is displacing native species. We also support a meadow orchard to promote the preservation of biodiversity in the Rhön.
On our company site, we have transformed a quince meadow into a natural garden that provides shelter for insects and small animals. In addition to quince trees, this garden also contains a snack garden, Benjes hedges and deadwood piles. We also have a company garden with bee colonies and various fruit trees.
Transparency is important to us, which is why we regularly publish a sustainability report that is based on common standards. Since 2021, we have developed three best-practice guidelines on the topics of insect diversity, green roofs and facades and light pollution in order to make these topics publicly available.
The topic of environmental education is also important to us. Together with the Biodiversity Foundation, we founded the “Diversity 2030” initiative in 2020 with the vision of educating people about diversity of species and biodiversity. We also implement projects and promote insect-friendly areas with hands-on activities.

Bionade
Headquarters
Ostheim/Rhön, Deutschland
Product segment
Non-alcoholic organic refreshments
Empolyees worldwide 2025
around 100
Progress report



