B&B is honored to welcome Dentsu as a new member of the initiative. With a global turnover of around 20 Billion US Dollar Dentsu is one of the largest advertising companies in the world and the largest in Japan.

Dentsu takes environmental protection serious and is trying to reduce its ecological footprint. Beside a comprehensive environmental management system complying with ISO 14001, Dentsu has launched the Eco Program - an action plan designed to help the Dentsu Group respond to environmental issues. Dentsu uses its communication tools to raise awareness on environmental topics inside and outside the company, e.g. through a poster campaign.

Its environmental policy includes environmental management, communication and improvement activities.

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