Business and Biodiversity: Rewe Group

Rewe Group


Acting responsibly in line with the interests of the community is an integral part of the corporate culture of the cooperatively organised REWE Group. Within the framework of the Sustainability Strategy, four topics have been given top priority: the sustainable product range policy and the promotion of the consumption of more sustainable products; resource and climate protection; satisfaction and involvement of employees plus social responsibility. In this context, addressing the issue of biodiversity is vital for REWE Group.

REWE Group is convinced that quality goes much further than the primary properties of the products and also encompasses ecological and social aspects. The aim, therefore, is to develop and market products that are more sustainable. Conserving biological diversity is an essential component of the ecological quality of products.
Tourism is another field where biodiversity plays a central role, because only a sound environment, cultural diversity and social stability can be the pillars of sustainable tourism in the long term.

By signing the Leadership Declaration and joining the ‘Biodiversity in Good Company’ Initiative, REWE Group aims also to strengthen biodiversity-related communication with end consumers, employees, politicians, media and other stakeholders.


A significant objective of REWE Group’s Sustainability Strategy is to promote more sustainable consumption on a large scale and offer products with added sustainable value at attractive prices. In this context, REWE Group sees a great opportunity to develop ideas for new products and projects through addressing the issue of biodiversity.

With the PRO PLANET label, REWE Group has developed a label for more sustainable products. The PRO PLANET label identifies products which are produced ecologically and socially more sustainable or which meet higher animal welfare standards. Sustainability aspects are taken into account along the product life cycle and are analysed by independent institutes with respect to relevant ecological and social hot spots. The aim is to eliminate the hot spots or reduce their scope. This requires taking various measures along the product life cycle that are developed and implemented together with external experts. The projects for maintaining biological diversity encompass, for example:

  •     PRO PLANET fruits and vegetables from biodiversity projects: initiatives for a bee- and insect-friendly cultivation at participating producers
  •     PRO PLANET wild fish: MSC certificate and use of a whitelist for wild fish especially developed for the REWE Group

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FactBox REWE Group

Cologne, Germany

Major Products
Retail and Tourism

Global turnover 2021
76.5 billion Euro

Global employees 2021
approximately 380,000