Our Targets

• Improved transparency and monitoring biodiversity regarding the origin of fresh wood fibres for printing paper;
• Stakeholder involvement along the wood-, paper- and recycling chain;
• Adequate reporting within the frame of the GRI guidelines.

Our Motivation

• Editorial credibility and consistent customer orientation.
• Responsibility for the future of our planet is expected of us by our staff, our customers, by the talented journalists, business administration or technical experts, who work for us and last but not least by our shareholders.
• We want to lead by example in our role as journalists and publisher as well as a printing company and purchaser of paper. 

Our Focus

Pilot-Project 'Paper-Optimisation' in cooperation with Norske Skog, WWF and 8.900 Norwegian forest owners (1999).

Pilot-Project: 'Tracing Russian Wood' in cooperation with UPM, the OTTO Group and Greenpeace (ongoing since 2002 / please refer also to the project video on www.axelspringer.de/en/artikel/Films_336237.html.