Tools: Consumer information
The topic of biodiversity is an opportunity to address a very emotional issue for customers. Because many people find nature and conservation important issues there is an opportunity to contribute to the conservation of biodiversity while enhancing the company’s own brand or product value.
Businesses should keep the public informed about their actions and publicise their attempts to contribute to biodiversity preservation. For instance, a business could write on its product, “These apples originate from natural orchards. By purchasing this juice, you are helping to preserve natural growing and harvesting methods.” Other examples include companies pointing out that they refrain from particularly damaging activities or a retailer informing customers about a change in the product line to protect threatened fish species.
