Management Cycle Phase: Act - A
Take corrective action
Tools
Corporate biodiversity management not only requires scientific and planned approaches, but also environmental management business methods.
For instance, the biological diversity of an area can be modelled with the help of regional surveys and field mapping. These evaluations can then become part a business’ decision-making and management processes.
Specific methods for corporate environmental management have not been readily available in the past. Furthermore, these tools can only be roughly assigned to phases of the management cycle, because some of them can be used in more than one of the phases. For example, “indicators and key ratios” are both an important part of determining the current state of biodiversity (for screening and success measurement) but are also the basis for planning future programmes.
The selection and usability of a tool depends on the function of the departments involved, the business case driver and the intended effect on the impact factors that, in turn, affect biodiversity.
In the following section the way a variety of tools can be applied to biodiversity will be specified.
Corporate Volunteering
In the following fields of action this tool can be used:
Corporate policies, codes of conduct, guidelines and instructions
Offset measures and programmes
Product chain-of-custody certification
In the following fields of action this tool can be used:
Additional information about Product chain-of-custody certification
Sustainable supply chain management
Brochures and Leaflets
In the following fields of action this tool can be used:
Fields of action
Fields of action in can be identified and set by analysing where a company’s activities have a either direct or indirect influence on biodiversity. The spatial relation to biological diversity is intuitively connected to the sites and facilities field of action. Corporate activities influence biodiversity in other ways though as well.
Personnel
The following tools are available during this phase:
Product Design
The following tools are available during this phase:
Best Practice Examples: PUMA AG - Raising Awareness
PUMA has partnered up with the United Nations Environmental Program (UNEP) to create “Play for Life”. Its goal is to support the 2010 International Year of Biodiversity through:
- Raising awareness worldwide about biodiversity and the International Year of Biodiversity among football fans and the general public during football events including the African Nations Cup and international friendly games.
- Raising awareness through Public Service Announcements featuring football stars.
- Encouraging the public to take action to conserve biodiversity.
- Raising funds through the Africa Unity Kit and other PUMA Unity football products under the Yellow “life” label to support biodiversity projects in Africa.
Puma
