Business Case Drivers: Sales and Price
An increase in turnover is possible when buyers recognise an increase in value for themselves or for something important to them. Depending on the market, such an increase in value can be achieved through ecological or biodiversity-related product differentiation. Possible methods include product and production innovations as well as brand differentiation.
Fields of action
Fields of action in can be identified and set by analysing where a company’s activities have a either direct or indirect influence on biodiversity. The spatial relation to biological diversity is intuitively connected to the sites and facilities field of action. Corporate activities influence biodiversity in other ways though as well.
Sites and Facilities
Appreciation or retention of real estate value (for example, by avoidance of contaminated sites, etc.)
Product Design
Increasing turnover by improving differentiation (new product lines with value added biodiversity protection)
Personnel
Increasing turnover brought on by sales activities of confident employees
Supply chains, commodities and materials
Increasing turnover by passing on lower costs
Additional information about Supply chains, commodities and materials
Production and manufacturing processes
Turnover from new by-products
Additional information about Production and manufacturing processes
Transport and Logistics
Increasing turnover by passing on lower costs
